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SaaS MVP development

A subscription web app with accounts, a paywall and one job it does well, deployed in 48 hours for a fixed $3,500 AUD.

Short answer

A subscription web app with accounts, a paywall and one job it does well, deployed in 48 hours for a fixed $3,500 AUD.

Almost every SaaS idea is really one valuable action wrapped in a lot of scaffolding. The scaffolding — sign-up, login, password reset, billing, a settings page, an empty state — is the same in every product and eats most of a normal build. The valuable action is the bit only you can specify.

A 48-hour SaaS MVP works because the scaffolding comes from a hardened starter rather than being written from scratch, which leaves the whole build window for the part that makes your product different. You end up with something a stranger can sign up for, pay for and use without you in the room.

That is the real test of a SaaS idea and it is not a test a prototype or a Figma file can run. Either people put a card in, or they do not.

The three features worth starting with

  1. 1

    Accounts and authentication

    Email and password or Google sign-in, password reset, and a session that survives a refresh.

  2. 2

    The one thing your product does

    The single workflow that creates the value, built properly rather than stubbed out.

  3. 3

    Stripe subscription billing

    A real checkout, a real plan, and access that switches off when payment fails.

Deliberately left out of version one

  • Multiple pricing tiers with different feature gates — pick one plan for the MVP
  • Team accounts, seat management and role permissions
  • An admin back-office (you use the database directly at this stage)
  • SSO, SOC 2 or enterprise procurement requirements

Technical decisions for this kind of product

  • Next.js and TypeScript, deployed on Vercel, so hosting costs nothing until you have traffic
  • PostgreSQL for anything with relationships between users, teams and records
  • Stripe Checkout rather than a custom payment form — faster, safer, and it handles tax
  • Transactional email through Resend, so sign-up and reset emails actually arrive

A worked example

An invoice chaser for freelance designers

Sign up, connect a list of clients, and the app emails overdue-invoice reminders on a schedule. Three features: accounts, invoice list with due dates, automated reminder emails. Billing on top. That is a complete, sellable product and it fits a weekend.

The mistake to avoid

Building a dashboard before building the thing the dashboard reports on. Charts feel like progress and prove nothing. Build the action first.

Common questions

Can you build a SaaS product in 48 hours?
A subscription web app with accounts, a paywall and one job it does well, deployed in 48 hours for a fixed $3,500 AUD.
What features should a SaaS product MVP start with?
Accounts and authentication: Email and password or Google sign-in, password reset, and a session that survives a refresh. The one thing your product does: The single workflow that creates the value, built properly rather than stubbed out. Stripe subscription billing: A real checkout, a real plan, and access that switches off when payment fails.
What is left out of a SaaS product MVP?
Multiple pricing tiers with different feature gates — pick one plan for the MVP; Team accounts, seat management and role permissions; An admin back-office (you use the database directly at this stage); SSO, SOC 2 or enterprise procurement requirements. Each of these is deliberately deferred to a later build rather than half-finished in the first one.
What is the most common mistake when building a SaaS product?
Building a dashboard before building the thing the dashboard reports on. Charts feel like progress and prove nothing. Build the action first.

Related reading

Other build types

Thinking about building a SaaS product?

A 30-minute call ends with a straight answer on whether your idea fits a 48 hours build, and which three features make the cut. No obligation, no pitch deck.

Fixed $3,500 AUD. Scope agreed in writing before anything is built.